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IMPACt AIRLINES
PROJECT DETAILS
I was required to create a typography booklet based on a font. I choose IMPACT as the topic while adapting it with the idea of airlines.
The process of boarding a plane showcases the origins of IMPACT as a font from its origins until today. Where I wanted to bring the audience through the experience
of going through time.
technique
Branding and Typography
Early Concepts + Sketches
Final Product
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